Post by account_disabled on Mar 6, 2024 7:43:45 GMT
In particular, service/product pages must be comprehensive and contain unique and original information about your company and must also give indisputable reasons for the user to get in touch. Another element that should not be missing is the call to action , essential for receiving contact requests. 6. Absence of the blog Having updated and new content is one of the main ranking factors, the blog helps you both to produce new content and to talk to your users and also to receive more traffic, for example if you also share your news on Social Media. 7. Images and branding The presence of images is fundamental, both because images are a powerful factor for SEO and because they make content more readable and attractive, as they say, the eye wants its part. However, the images must be relevant to the company and of quality, otherwise the branding of your business will also suffer. In fact, the choice of images must be in line with your brand, pay attention to the colors and style. You don't need a web marketing expert for small businesses to find the most suitable images, today you can turn to sites that offer free images such as Pexels . It is also recommended that you produce your own professional images, for example those of your staff, but they must be of good quality.
Inadequate navigation Another of the most common Denmark Telegram Number Data reasons for a high bounce rate, which refers to the number of people who enter and then leave a site without having taken any action, is poor navigation. In fact, your menu and links on your pages must follow a logic, the contents must be easy to find. As much as minimalism helps capture attention in a world overloaded with stimuli and information, care must be taken not to leave out important content. In fact, the home page must have substance, this is normally the most visited page and it must be clear and obvious to the user what the main content is within the first three seconds of viewing. What does your company do? Why should a user trust you? Here are the answers you need to convey to your users in the blink of an eye. photo of a website that is too empty contrary to small business web marketing 2. Website not optimized for mobile devices Today 44.6% of users in Italy use a smartphone when away from home, so how can you think of not having a website optimized for these devices?
It would be like throwing away almost half of your traffic. 3. No contacts Sometimes websites place their contact details in the header or footer of the website. This practice is fine, BUT it must be accompanied by the presence of a real contact page in the main menu. Why? Obviously, because this is the most visible place. Please don't just opt to enter the email address, but also add a contact form, which is quick and easy to fill out. Don't forget to also add your physical address if customers visit you at your location. 4. Google My Business This error does not refer to the site itself, but to the lack of a Google My Business profile, which is truly detrimental. Do you have any idea how many people find companies just because of this? Here, don't miss an opportunity like this, at no cost to boot. To find out how to add your company to Google My Business, read here . Screenshot of Google my business as one of the marketing tactics 5. Poor content In your menu you should have a services or products section. However, it is not enough to just have these sections but they must be well written like the rest of your site.
Inadequate navigation Another of the most common Denmark Telegram Number Data reasons for a high bounce rate, which refers to the number of people who enter and then leave a site without having taken any action, is poor navigation. In fact, your menu and links on your pages must follow a logic, the contents must be easy to find. As much as minimalism helps capture attention in a world overloaded with stimuli and information, care must be taken not to leave out important content. In fact, the home page must have substance, this is normally the most visited page and it must be clear and obvious to the user what the main content is within the first three seconds of viewing. What does your company do? Why should a user trust you? Here are the answers you need to convey to your users in the blink of an eye. photo of a website that is too empty contrary to small business web marketing 2. Website not optimized for mobile devices Today 44.6% of users in Italy use a smartphone when away from home, so how can you think of not having a website optimized for these devices?
It would be like throwing away almost half of your traffic. 3. No contacts Sometimes websites place their contact details in the header or footer of the website. This practice is fine, BUT it must be accompanied by the presence of a real contact page in the main menu. Why? Obviously, because this is the most visible place. Please don't just opt to enter the email address, but also add a contact form, which is quick and easy to fill out. Don't forget to also add your physical address if customers visit you at your location. 4. Google My Business This error does not refer to the site itself, but to the lack of a Google My Business profile, which is truly detrimental. Do you have any idea how many people find companies just because of this? Here, don't miss an opportunity like this, at no cost to boot. To find out how to add your company to Google My Business, read here . Screenshot of Google my business as one of the marketing tactics 5. Poor content In your menu you should have a services or products section. However, it is not enough to just have these sections but they must be well written like the rest of your site.