For example data such as the number of

expressed numerically. transitions from advertisements to your site, the number of member registrations, opened or unopened emails , and visits to your site can be collected as data. If you can view this data in relation to each customer , you can quantitatively analyze the effectiveness of measures and investment value , make decisions for continuation or improvement , and run the PDCA cycle at high speed. It is impossible to manually collect and analyze data on every department's activities, initiatives, channels, and individual customers . 

However, without quantitative and objective analysis and visualization, the entire marketing activity and business revenue process will become a black box , and it will be difficult to make effective improvements . MA can solve these latestdatabase.com problems as well . If you would like to learn more about MA , please download the Marketing Automation Beginner's Guide . Marketing Automation Getting Started Guide If you want to know more about marketing automation, from its basics to its benefits and implementation flow , click here. read the material chapter Main features of MA tools The technology that embodies MA , or MA tools, is provided by a variety of companies both domestically and internationally . 

By knowing the basic functions of MA tools , you can gain a more concrete understanding of the role of MA and how to use it in practice . The features and functions provided by Adobe Marketo Engage , one of MA's representative tools , are introduced in the following materials. A superior purchasing experience with Marketo Engage Introducing Marketo Engage's features to provide a superior customer experience to purchasing professionals in the online era . read guide Lead management function The lead